Imagine selling your wines at the final retail price
Enjoying the benefits of online sales directly from your winery.
01
Increased Profit Margin
This is the most obvious one. Selling your wines at the final retail price without intermediaries significantly boosts the profit margin per bottle.
In your online shop, you can set the price you deem fair for your wines, establish the recommended price, and achieve the desired market positioning.
02
Price Control
03
Direct Consumer Contact
Having direct access to consumers provides invaluable insights to optimise and sell your wines more effectively. You’ll better understand their tastes and priorities, and gain their feedback on your wines, even testing new products before launch or production increases.
With a robust online sales process and effective digital marketing strategy, the reach of your wine is limitless. Your wine can be enjoyed anywhere, from bustling cities to the most remote villages. The sky's the limit!
04
Unlimited Reach
05
Marketing Strategy Testing
Selling your wines through your online shop allows you to test various marketing strategies and see what works best. This way, you can replicate successful tactics in other online stores, wine merchants, and hospitality establishments, knowing that consumers will respond positively.
You can build a strong wine brand and develop a loyal community of direct customers, turning them into brand ambassadors at no extra cost, generating sales without additional investment.
06
Brand and Community Development
07
Business Ownership and Freedom
Not relying on third-party distributors allows you to create an independent system, dispensing with intermediaries if you choose. Direct sales through your winery’s online shop provide you with the confidence, strength, and enthusiasm to propel your winery project forward.
With a recurring sales system in place, you can invest the time and energy previously spent on distribution into improving the quality of your wine products, enhancing customer experience, and growing your winery. Suddenly, the effort and work you put into cultivating your vineyards and making your wines will hold even greater significance.
08
More Time and Energy
What does this formula achieve?
Ensure the exponential growth of your business with these three fundamental pillars of scalability:
A constant flow of new customers
Predictable and recurring sales
Loyalty from existing customers
How is it achieved?
The 3 steps of a Growth Partner
01
Acquisition offer
Of all the wines you produce, we select one or more to create an irresistible offer for your potential customers. This offer is reviewed with you to ensure its viability and consistency with your figures: production costs, shipping expenses, added value, etc. We aim to determine the cost of acquiring a new customer, minimise that cost, and develop an acquisition system that allows you to scale your revenue. The winning acquisition offer will define the type and scope of the sales funnel we will use to attract new customers.
Before selling anything, we create high-value content for our potential customers, so they first perceive the great value of the wine and the information we provide, rather than the product itself. Most wine e-commerce sites focus solely on features and prices, but a price war is a losing battle. We position ourselves as the best option and experts in the field, presenting our irresistible offer. This will be the gateway for new customers. People don’t like to be sold to, but they do like to buy, and that’s what we aim to achieve with this strategy. Then, we focus on retaining them, as it is easier to sell to someone who already trusts you.
02
Trojan Horse Strategy
03
High-converting advertising strategy
Launching a single ad is not enough. We use a winning formula based on a series of creative ads with different angles, targeting various audiences and interests. This allows us to identify the best-performing creativity, message, format, audience, and interest, which is key to scaling your campaigns. We use the most effective platforms to connect with your audience and pursue the customer until they purchase. Additionally, we build customer loyalty with remarketing strategies, increasing their lifetime value and turning them into brand ambassadors at zero cost.
Brands that have trusted us
Our primary goal as Growth Partners
We are dedicated to helping you reach and surpass your growth targets. As your strategic partners, we work closely with you to design and implement effective strategies that drive your winery forward.
Our relationship is built on trust and continuous communication, ensuring every action we take aligns with your specific objectives. We offer a personalised approach, with weekly reports and check-ins to address any needs promptly.
Our aim is to increase your sales within the first 90 days. With us, you gain a committed and experienced ally who works wisely to ensure every strategy implemented delivers tangible and sustainable results.
Your growth is our priority, and we are here to support you every step of the way. We are so committed to your success that we don't make money unless you do.
Book your Discovery Chat
This is a 15-minute discovery chat to learn about your business, understand how we can help you, and determine if we're a good fit.
Who is behind all this?
Alberto Ferri
Founder, Growth Partner.
Hello, I’m Alberto Ferri, CEO of Contenting Agency. With over five years of experience in the industry, I’ve had the privilege of driving growth for numerous wineries worldwide. My career has been shaped by working in multinational agencies within the fine wine sector, with London as my base.
My journey in wine marketing began as a graphic designer, but my curiosity about online sales processes soon led me to become the Creative and Marketing Director at a leading multinational luxury merchant group, based in the iconic Royal Exchange in London.
During those years, I spearheaded large-scale projects, collaborating with teams and wineries globally, some of which have been featured in Forbes. This period was transformative, allowing me to grow significantly as a professional, learning from the best in the industry and refining strategies to achieve sustained growth.
My passion for new technologies continually drives me to expand my knowledge. This pursuit of learning has led me to deliver several workshops for Communication and Business Management students, where I’ve shared my expertise and gained insights from the next generation of professionals.
I founded Contenting Agency with a clear purpose: to give back to the wine industry everything it has given me. My mission is to dedicate my time, effort, and expertise to helping wineries like yours flourish. My goal is to enable you to concentrate on what truly matters: crafting exceptional wine.
Every day, I work with passion and commitment, determined to help brands grow and scale by implementing proven and effective digital marketing techniques and strategies. I am here to support you on your journey to success and to ensure your winery reaches its full potential.
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What is a Growth Partner?A Growth Partner collaborates with your e-commerce brand to implement validated and tested customer acquisition systems. Using state-of-the-art sales funnels, we aim to maximise customer acquisition and scale your business efficiently and sustainably.
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What sets you apart from a traditional marketing agency?We provide comprehensive solutions based on sales processes rather than focusing solely on platforms like SEO or social media. Our approach allows for recurrent customer acquisition while reducing advertising costs, ensuring sustainable growth.
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What is the onboarding process?To work with us, you need to meet certain requirements. We seek commitment and enthusiasm. The process involves: Scheduling an intro session. Discuss your current situation and goals. If you're a good fit, plan a strategic session and an action plan. Guiding you transparently throughout the process.
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Why choose us?Our experience and passion for digital marketing and growth set us apart. We are a team of experts with a track record of success in developing and implementing strategies. We consider ourselves your partner in digital growth, dedicated to making your success our priority.
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How long will it take to see results?Effective and personalised strategies require patience, analysis, and optimisation. Algorithms need time to work correctly. Typically, results start to appear from the second or third month. Remember, exponential growth takes time.